Branding Series: Part 3 – Six Steps in Managing Your Personal Brand

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Once you have put in the work to develop your personal brand you need to pay attention to how you are showing up each time.  This is at the core of managing your brand and your image.  You must have a clear understanding or who you are and what is most important to you.  That is the best way to ensure that you can continually project and live up to the image you have developed and put out into the world.

This allows you to ensure that your brand is an authentic projection of you.  Being authentic means that you do not have to waste your energy with pretending to be something you are not.  It frees you up to be vulnerable when you need to be and to be fully engaged in living your life and pursuing your goals.  It also makes it easier for you to build connections with those around you.

The following are six suggestions that are intended to make it easier for you to manage your brand and image.

Be consistent, persistent and patient

Your brand includes what you do and what you say.  If your actions are not consistent, people will find it difficult to reconcile the reality with the perception they may have of you.  Ultimately this could have a negative impact on your brand.  In addition, you need to repeatedly get the message about who you are out into the world. That is where persistence comes in. You also need to be patient.  It can take time for your brand to register and become fixed in the minds of those you wish to have it.

Give of your best

You don’t always have to know the answer and you don’t always have to win.  However, being authentic enough to say when you do not know and to be open to learning so that you can get better, goes a long way in building your image and integrity with those around you.  Your colleagues, direct reports, superiors and customers want to know that you are willing to try and they will respect you more for your honesty.

Manage your emotions

Most people know almost instinctively that they need to manage the instances when they are upset with others or angry or frustrated with something that has happened around them.  Unfortunately, most people do not treat themselves with the same respect that they treat others.  As a result, many do not recognize that they need to control the sense of disappointment that they feel towards themselves or the sense of gloom or depression that may come over them when they are not making the progress they would like to make.  Managing your emotions, so that you can continue to have a sense of hope, even when you are facing challenges, is an important step to keep you in the frame of mind to be successful.

Engage in Personal Mastery

Be honest with yourself about your strengths and capabilities.  Also be willing to speak up about what you do not know and your areas for improvement.  Never feel like you have to diminish your strengths or your successes.  Being honest about what you are good at doing does not reduce the capacity of others to be successful.  Furthermore, when you are open about your strengths and abilities, you give other people permission to do the same thing.  Personal mastery means that you are committed to becoming your best and to do so requires that you be honest about where you are now.

Be respectful

The number one thing that I ask you to remember, is to be respectful.  Recognize the power that your words and non-verbal communication can have on the self-esteem of others.  To go even further with this, for many of you, the number one person that you need to remember to treat with respect, is yourself.  Most people will say things to themselves and berate themselves in a way that they would never even consider doing to another living person.  Doing this to yourself is just as destructive as it would have been had you done it to someone else.

Trust is Key!

Trust is the foundation of all positive human interactions.  Without trust people cannot build strong connections and without strong connections our productivity and level of happiness in the world suffers.


Marjorie Wharton is a trainer, facilitator and coach who works with individuals and organizations to help them improve their performance.  She is based at the Sagicor Cave Hill School of Business in Barbados. Follow her on twitter, Instagram and LinkedIn.  For more of her writing visit



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